Haneen Al Saify
A full creative rollout — from product visuals and brand identity to packaging and a flagship Doha Festival City activation booth — crafted as one cohesive brand experience.
Project Overview & Product Visuals
A large hero image introduces the project, followed by a spacious gallery of product visuals — each preserving its original aspect ratio, with room to keep adding more.
Brand Identity & Packaging
The brand system — logo, construction grid, palette, typography and stationery — paired with a flexible packaging gallery covering fronts, details, ranges and mockups.
Brand Identity
Packaging
Doha Festival City Activation Booth
A gallery of 3D views of the flagship activation — isometric overviews, counter and seating details, and top plans — each shown at its original proportion.
Activation Booth
A separate gallery of the circular blush activation booth — canopy, striped counter, vanity mirrors and stools — shown at each view’s original proportion.
Kiosk
A separate gallery of the blush kiosk — canopy wordmark, scarf racks, and mannequin heads — shown at each view’s original proportion.
Prestige Table
A separate gallery of the marble holiday table — lip glaze stands, liner trays, and gift displays — shown at each view’s original proportion.
Watsons
A separate gallery of the Watsons display unit — beauty sticks, lashes, and mini products — shown at each view’s original proportion.
Yes Mall
A separate gallery of the Yes Mall display tower — screen, shelves, and product trays — shown at each view’s original proportion.
The Challenge
Haneen Al Saify needed a single, cohesive creative system that could stretch from product visuals and brand identity to packaging and a physical activation booth at Doha Festival City — without losing brand consistency across very different formats and production methods.
The Solution
We built a flexible visual language first, then applied it across every touchpoint. Brand identity and packaging were art-directed for a premium feel, and the activation booth was designed in 3D — counters, mirrors, screen wall and striped floor — so the same blush system could be built and experienced in person.
Project Impact
Flagship Activation
Doha Festival City booth designed end-to-end.
Booth Views
3D views of the Doha Festival City activation, built to present.
Creative Disciplines
Product visuals, brand identity and packaging, and the activation booth.
Production-Ready
Technical plans and 3D views built to build.